While Facebook is studying the replacement of “Like” button with “Buy” button, in its hosted shops, Google has announced that a new service, which will offer purchasing via smartphones, is in progress.
Following Amazon’s footsteps, the company is attempting to create “Buy on Google” by adding a buy button to the search results of the Google Search’s mobile version.
Thus, the user will be able to order directly the product he wants via paid advertisements with an intermediary of Google itself.
In fact, payment details will automatically be stored on Google’s servers and not on the merchant, while the ordering and payment process will be managed entirely by the company.
As it has been known, “Buy on Google” service will initially start operating in USA in cooperation with twelve stores more or less while it is expected to expand to other countries later by adding more stores.
Although Google supports direct sales of goods and services with security protocols and personal IP addresses, this move sounds like more competitive than essential. On the other hand it could either buy pay-pal, as it sounds, or create a safety payments support platform.
In any case, professionals will have to listen carefully to internet market by investing in new services and security prompting customers this way to use them via the official website or online shop company.