Four points that improve hotel’s online image, qualifying them in the tough competition they receive from modern online travel agencies, highlights an e hotelier blogger, via e-marketing-associates dealing with online marketing products for independent hotels, Nigel J.Rodgers.
These points are summarized in the following:
The website as a whole should include the hotel’s mission and culture.
Each page should have content that clearly highlights the purpose of the page. There should be an intense style element, whether it is a sophisticated style or a relaxing atmosphere. The website should be easily accessible and have easy pages’ browsing, with clear menus and obvious links. To boost direct bookings, the front desk phone number should be on each page.
Most importantly, the #website should be enhanced for multiple digital platforms browsing. Since most travelers use at least 3 electronic devices every day and are constantly on the move, it is even more important for the site to be responsive, that is adaptable to every device, so as not to lose potential bookings.
Once the website loads, it should excite the visitors. Place an image that says everything you wish for the hotel‘s visitors to know. A simple home page is recommended. Home Page should also be configured according to your goals.
Allow your visitors to make direct bookings in an easy way, pointing out clearly the booking button, in central position, on all site’s pages. If the goal is to promote bids, then they should also be featured in a similar way.
The details are important for site’s success. The appearance of the “Book Now” button on every page may lead more visitors to prefer to book on the hotel page than through an online travel agency. Also, on the room page, prices and availability will help visitors to make a decision more easily.
Show your visitors that you are not out of date by providing links to social media. The hotel’s connection to Facebook or Twitter makes it more modern, extroverted and entertaining.
One of the most important points of the website is an attractive content. One of the most important forms of a content is photography.
Photos should be professional, as amateur shots lead visitor away thinking that the hotel is cheap or inappropriate. Photos should tell a story and present a comprehensible message.
Amusing videos from the hotel also suggest a powerful content that offers a more interactive image of the unit. As the power of fame on the internet is strong, it is recommended to publish reviews from visitors who stayed at the hotel.
Moreover, for the proper access to Google’s search engine, the website must provide a mobile friendly environment, SSL security, Dedicated IP and proper SEO.
Direct room reservations are the future of bookings escaping from booking sites.
Also, the direct review platform is very important for the services as well as the total image of the product and of course the connections to social media.