Aggressive or defensive marketing?

Why do we choose aggressive marketing?

Onesmart Promotion offers business solutions by aiming high. Aggressive marketing with the development of new ideas and fast innovation implementations, gives many advantages over existing competition.

Business and marketing strategies over internet can be categorized in many ways. But a popular method is the degree of aggression it implements.

Strategy’s aggressiveness is rated according to self confidence in #marketing, its financial strength, its innovation, its speed of tracking and decision making.

Let’s take a look at the 2 main categories: Aggressive and Defensive marketing

1. Aggressive marketing

This strategy includes direct actions, expansion in new markets and ideas. New products, new services, strong featured ideas based on an aggressive war development as well as psychological and public satisfaction growth.

This strategy’s bulk of the income, comes from developing and entering new markets with new customers and audience of response. In this strategic way of #aggressive_marketing it is needed a tied coordination team and dedication to the plan, continuous data flow and new services growth, products and marketing promotion so to succeed a progress.

The aggressive marketing team believes that the “first-run advantage” in the sales strategy chessboard also gives “excellent pricing opportunities” with great profit. Therefore it chooses to move quickly and methodically.

These groups are not part of the companies but they are external partners since their inclusion would jeopardize tactical movements due to administration pressure. While, on the contrary, movement planning and their independence gives them greater freedom of movement and goal commitment with excellent results.

Advantages

+ Great growth rate

+ Great billing profit

+ Market surprise tactic

+ Great audience crowd in sales target

+ Enthusiasm, anticipation, love for the company

+ Emotional satisfaction

+ New customers, new audience

Disadvantages

+ Yearly continuous flow without interruption

+ Statistics swapping

+ Some old and dedicated customers losses who do not realize development

2. Defensive marketing

The classic strategy of passive waiting, business stability, resulting in the failure to make a decision for something new and a sense of fear of the “unknown” new.

A defensive marketing strategy involves keeping a safe incubator on the market from a business, does not invest in new technologies and ideas and generally “insulating” itself as much as possible from anything that does not serve its daily routine.

Attempting to implement #defensive_marketing, businesses usually keep prices low permanently to secure a “payday”, they close their eyes to the prospect of new services and products of better quality for customers in the game of competition and they are slow in decision making of any marketing form. They are not consulted and do not risk thinking about something else.

In companies that have defensive marketing as their strategy, most sales are made by recurring customers or by a small market change with discounts and bids. They make individual easy forwarding strategies such as low-cost ad on Facebook or Google without substance of development but with an instant injection of emotional satisfaction.

Advantages

+ Stable emotional satisfaction

Disadvantages

+ There is no growth

+ Reduced earnings

+ Do not use new ideas

+ Unable to manage sales crises

+ Lack of sustainability plan

+ Lack of popularity and new customers

To summarize, each company’s strategy is purely a matter an administration. The cost of strategic planning in our field (marketing field) is proportional to its dynamics but it certainly does not worth 2.000/3.000/4.000 euros that businesses investing in well-known names, just for the name.

Our company strategically invests in aggressive marketing with low cost and wherever needed.
Development comes from strong partnerships and professional attitudes.

If your are looking for a strong trustworthy company for your business’ marketing without spending any  money aimlessly, Onesmart Promotion with the best consultative support, and across Greece, is waiting for your audio conference for your own marketing promotion needs.