Social network said to have a ‘teen problem’ and this could be an advantage for other social media platforms.
Young people are turning their backs on Facebook, according to a new report.
Two million people under the age of 25 will stop using the social network this year, as it was predicted.
“Facebook has a “teen problem””, the company said, adding that it expects fewer and fewer young social media users to continue to use #Facebook in the future.
For the first time, the majority of US internet users between the ages of 12 and 17 won’t use Facebook once a month this year.
While 83% of social network users aged 18-24 will use Facebook in 2018, its share will fall to 81.5% by 2021.
The number of Facebook users in the US aged 11 and younger is also expected to decline by 9.3% over the year.
It is expected, the number of Facebook users aged 12-17 and 18-24 to decrease by 5.6% and 5.8% , respectively.
This is the first time a decline in the number of US Facebook users in those age groups is being predicted.
“Facebook has a ‘teen’ problem,” said Bill Fisher,a UK senior analyst. “This latest forecast indicates that it’s more than a theory”.
Facebook‘s overall user base continues to grow, however, thanks to its increasing popularity among older people.
“In general terms we expect social network users under age 24 to show declining interest in Facebook as time goes on,” Karin von Abrams, principal analyst, told ‘The Independent’.
Facebook may have been central to defining the #social_media category, and it still has many uses. But younger consumers in particular are looking for something beyond utility. They want novelty and exclusivity too; the search for the latest buzz in social media will continue to lead them away from Facebook. It is also expected that the number of Facebook-nevers – young people who don’t use #Facebook, and have never used Facebook – to increase.
This is a logical consequence of the ‘ageing’ of Facebook as a proposition and a well-known environment, and the inevitable emergence of newer social platforms offering the buzz of new features and functions.
Many teens already prioritize social networks such as Instagram and Snapchat over Facebook, and that trend is bound to increase as ever-younger consumers join social media.
Snapchat in particular could be set to gain from Facebook’s loss.
Around 43% of social media users will use #Snapchat this year, which is more than twice its penetration rate from three years ago. Snapchat’s popularity with teens and young adults has grown significantly since the platform first launched in 2011 and it has also introduced a range of interactive features that have appealed to teen audiences.
Conversely, that has arguably turned off older audiences who favor Facebook’s less complicated social network experience.