What was once unthinkable — that Chrome would block online ads, Google‘s lifeblood — became reality on Thursday 15/02/2018.
That’s when Chrome takes a significant step in the direction that hundreds of millions of us already have gone by installing ad blockers. #Chrome stops far short of those browser extensions, which typically ban all ads, but the move carries plenty of importance because Google‘s browser dominates the web on both personal computers and phones.
Chrome is used to view about 56% of web pages.
The move comes more than eight months after the company announced plans to automatically block ads that don’t meet the requirements of “Better Ads Standards”, a collection of best practices to make ads less annoying.
Starting Thursday, #Chrome’s new filtering system follows the Better Ad Standards guidelines to block the most annoying types of advertisements.
“We want the web to be a place where businesses can thrive and make revenue, but also a place where users can have a good experience. We’re hoping this will bring balance back in the web ecosystem.” Google reports.
If a website includes ads in one or more of the forms below then it will be warned, and if it continues to maintain them then it will be registered in a non-conformity list with Better Ads Standards.
Let’s see which are annoying advertisements:
When a user visits a web page from Chrome browser, he will see it “naked” from ads and Chrome will enable him to turn them on if he likes it.
Google said it will rate websites as passing, warning, or failing, and alert websites to violations. Site owners can access the evaluation through a #Google tool and can ask to be reviewed again once they address the bad ads.
If a #website has a lot of intrusive ads and ignores notifications from Google for 30 days, the browser will start blocking ads until website publisher complies with the standards.
The goal isn’t to eliminate ads.
Google‘s goal is to convince webmasters to remove annoying ads and only the 42%, of those who have been warned, achieved it.
It will be interesting to see if the situation will be adjusted or if after some time ways to bypass Google‘s terms will be found.