To ensure internet quality and users’ protection, Google with the new year and upgrading Google Chrome 56 will now warn the user on any website or online store, that an account link is needed and that he enters in a non-safe environment.
This means that some users will avoid dealing with questionable quality websites or online stores, shuffling sales deck and giving supremacy to the most prepared and totally correct.
This will definitely create a problem for all those who are active on the internet by maintaining their own #business since they will loose customers in their panic.
This war between #Google and non-compliant websites has begun since February 2014 when conditions, for new websites and online stores, were announced.
So according to the announcements back then, which are slowly being executed, every “professional website” or online store must necessarily own a dedicated IP (its own IP address) and SSL Certificate. These will be the two requirements that will characterize a website as a “professional”.
Google rewards security and quality of website development by giving them a search forwarding in a cleanup that started last month.
So if your website does not appear in search or looses its position in search pages, this means that Google is braking your business online due to incompatibility.