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SEO and SMO - What's the difference?
SEO and SMO – What’s the difference?
20/07/2018
The technology behind Artificial Intelligence in PPC
The technology behind Artificial Intelligence in PPC
24/07/2018
Published by One Group UKTeam
Google Speed Update: Page speed will become a ranking factor in mobile search

Google Speed Update: Page speed will become a ranking factor in mobile searchGoogle Speed Update: Page speed will become a ranking factor in mobile search

Starting in July 2018, Google will finally use mobile page speed as a ranking in their mobile search results.

Google announced a new ranking algorithm designed for mobile search. The company is calling it the “Speed Update” and it will only impact a small percentage of queries, Google reiterated to us.

Only pages that “deliver the slowest experience to users” will be impacted by this update, the company says.

The update goes live in July 2018, so webmasters have time to prepare their webpages.

#Google recommends you use the new updated PageSpeed report and tools like LightHouse to measure page speed and make improvements.

Google’s Zhiheng Wang and Doantam Phan wrote:

“The “Speed Update” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content”.

The issue with the PageSpeed Insights report is that, because it’s using data from the Chrome Browser, it doesn’t have enough data to reliably measure smaller sites, so the speed portion of the report is unavailable for those users. Optimization scores are still available, but that’s not enough to allow sites to tell if they have slow pages or not.

Back in 2010, Google said page speed was a ranking factor but it “was focused on desktop searches” only. Now, in July 2018, it will look at how fast your mobile pages are and use that as a ranking factor in mobile search. Google has been promising to look at mobile page speed for years now, and it is finally coming.

It’s not yet clear whether these ranking factors will also be applied to desktop searches.

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1 Comment

  1. Non HTTPS site? Then you are considered as "NOT secure" says:
    24/07/2018 at 12:06

    […] is shaping up to be a big month for #Google. Earlier this month, the company announced its Speed Update set to roll out in July, and then announced it will then also mark all sites that have not migrated […]

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