Many internet users, due to their daily work on specific domains, do not perceive the difference and usefulness of each service. So using a service in daily basis such as social networking and Facebook there is a perception that this is the internet and this is the means of communicating with the outside world or customers.
BUT THIS IS THE LARGEST MISTAKE.
Social services, such as Facebook, Sub-serve the business‘ sociability but do not socialize it!
Online socialization works just like in real life. That is, you declare your presence by moving to one place and renting a home (internet + website) and after being settled, then you are looking for friends, companies, acquaintances, social media.
That is, in simple words, when a professional is only a content on an Facebook page or only on a profile on social networks, he is essentially a wanderer who makes occasional acquaintances without putting foundation for the future.
And, of course, he is no longer an integrated and permanent feature on the internet and there is no tomorrow, not if a competitor can bypass him by paying an X amount for advertising and taking his share of reputation, sociability and audience with some euros.
Social networking companies, which are now too many, rely on the reputation and advertising that is given, with enough money per month to bridge the ignorance of the users with their own interests.
The way to follow is different and more certain. What do we mean;
For a professional, the creation of a website or e-shop builds the two-way relationship between the business and the internet. There, with the proper and professional creation of the #website, the customer’s attraction towards the business starts to be created, as the client sees a stable professional presence that can be trusted.
You will think by simply posting the link on the site and with a posting followed ….
NO NO NO FAILURE
It is important to promote the content of the website and not the name of the website. Simply because, giving the world only an advertisement of the website’s brand is just like having a store with a nice exterior but without showing its contents, what it sells, what it provides. In this simple way we compare a page’s posting to social networks.
How much percentage of possibility getting someone into a store that he does not see what’s in there would a business have? Small!
However, giving (promoting) the content of the business, the world knows, learns and re-advertises the product or services offered by the company’s posts through the website. Only in this way can a business actually be advertised properly, and both the professional and the client can enjoy the benefits of the internet and the transaction between them.
Tactics like selling my products through Facebook are similar for the internet in ways that are temporary in real life. That is, selling only via Facebook is like carrying a piece in a “handbag” with you, go to a square, spread it and anyone who passes buys ….
Such tactics will gradually be eliminated since Google that manages the largest search share becomes exhaustively demanding in websites’ creation and the criteria they must have, as in business sales.
In conclusion, we would like to stress that as in all cases of competition there are different sides ….
Google and Facebook are 2 very different sides: the first develops technologies and sells, while the second only sells.
The decision is not difficult …. Use the first to build your brand on the internet and start selling and the second to get customers into the first.
Understanding the internet will never be easy because it is developing every second.