New philosophy in hotel reservations – What are the new trends in technology
The most important technology trends which are expected to prevail in the immediate future in the hospitality industry, represent the modern traveler and it is estimated to be applied to hotel activity, Sabre Corporation brought out.
Sabre’s trends, which is the result of the study “The Future of Hotel Booking – A Guide to Hotel Retailing,” refers to three levels of hotel activation: the World as Means, Personal Intelligence and Instant Service.
The survey explores the latest innovations in technology, in retail, media and travel and offers practical and workable advice to help hotels apply these practices to a successful trading strategy.
Some of those identified are as follows …
–Change depending on the circumstances: Whether it’s about offer or privileges provision at the right time or relevant reminders or responses provision, technology increases the rate pace by capitalizing the moments when travelers tend more to complete a transaction.
–Regular booking process: #Technology that recognizes the relevant booking details, uses known data for autocomplete form or creates one-click transactions, can close the gap between the tracking and the market by creating a smoother booking process.
–Contemporaneity experience between channels: Technological systems can share data between
multiple channels and devices so that travelers have a unified and consistent experience at every stage of the market, regardless of where they make a reservation.
–Help visitors to dream of the ideal trip: Virtual reality platforms and live streaming allow hotel brands to transfer images, sounds and sense of destination to their visitors before booking.
–Using customer’s data and preferences to serve visitors as if they were old friends: Every customer‘s transaction with the digital or physical brand‘s version offers the knowledge to the #hotel so to form a personalized opinion of each customer.
In fact, this article gives a true dimension of hotel’s booking evolution but also extends to rental apartments, villas etc.
Sabre and many companies in the industry, as well as Onesmart Promotion, web developers and
SEO experts, were informed early in the year by Google and through its tutorials about its new advanced search capabilities and the already mandatory direct booking service via each brand’s website with SSL security keys and advanced services.
Room reservations now have to be done simply, quickly, securely and allow customer to spend time on the site so to obtain a proper navigation experience and a generally pleasant quick glance at what will experience by doing this reservation.
The experience the customer would like to share starts with the website’s using experience…