Have you heard about Google’s Panda and Penguin algorithms?
Do you know how they can affect your site’s ranking in the search engine?
Google Panda and Penguin are two of the robots-algorithms that help in the quality and ranking of a website in the search engine.
The #Google_Panda algorithm filters each website or online shop for bad or poor quality content.
And #Google_Penguin filters each website for questionable or irrelevant external links to site content.
Google Panda was created on February 23rd, 2011 by filtering 12% of searches on the internet. It was upgraded several times with the latest 4.0 version upgraded on May 19, 2014.
Google Penguin was created on April 24th, 2012 by initially investigating 3.1% of search queries. Upgraded to Penguin 2.0 and 3.0 with the latest upgrade on October 17th, 2014.
Google Panda looks into every website in midst of searching before giving the user the result for:
– poor content, few words of low merit
– ads and creatives’ ratio in the content
– duplicate or copied content with the same features
The main features, we’ve mentioned above, act as a deadlock in the search and traffic structure for Google search engine and Google Panda. #Google_Penguin, on the other hand, acts as a prohibitive tool for illegal tactics.
Briefly, Google Penguin searches for:
– Ad spam tactics
– Illegal actions to promote keywords with automated robots
– Low profile or irrelevant content backlinks
Google Penguin is responsible for a low rank percentage of a website in the search engine.
Conclusion? Google willing to protect in any way and cost has created search filters based on criteria that go beyond imagination..